Hi, I’m Datin Shin, CEO of YYC Group. Please don’t hesitate to look for me if you are facing any difficulties as below.
First: A substantial decline in sales performance, which means there is also a substantial reduction of cash inflow. Even there is sales, the collection could delay and no cash inflow if the sales are with credit period.

Second: During MCO, merchants are unable to operate as usual which also led to slow collection and no cash inflow with tight cash flow.

Cash flow will gradually become tighter when the above two major cash inflow has greatly reduced.
There are 2 Major Problems Causing These 4 Difficulties:
In this critical period, business owner should react aggressively on these 2 major issues. It may not give you the fastest results if we only focus on increasing sales or collecting money.  

Business owners should focus on how to slow down cash flow to overcome this issue and the employee issues. When we have sufficient cash flow, business can be survived, so do our employees’ jobs. 
What actions will you take to ease cash flow? 30% of pay cuts? Or suspend the payable? Or making 30 actions at the same time?

A wrong key action could lead to nothing!

There is limited time for your to save your company cash flow now. Hence, stop wasting your time on wrong pathway. In the business world, cash is just like your blood and imagine how could it be when your blood stop flowing.
How to Solve Cash Problem?
Take These Actions to Ease your Cash Flow Problem:
Here are 6 actions you can take to solve your cash flow problem. However, each action should be well planned with accurate strategy. It is crucial to choose the right [Key Action], otherwise you will fail to obtain your desired [Key Result].
1. Master your 6-month cash flow
2. Cost Optimization
3. Discover New Channel of Funding+ Standby Fund
4. Loan Restructuring
5. Design “Account Payable Priority” through stress test
6. Shorten Cash Conversion Cycle
Time is ticking out! We are all racing against time yet the worst scenario has yet to come. We must be well prepared to fight against the upcoming crisis and withstand external shocks when they have finally arrived.
We promise to Empower Entrepreneurial Success since 1974. In time like this, we call ourselves as your “Trauma Doctor” as we are committed to standby and offer our professionalism when you needed us. That is because, the survival of your business directly impacts the livelihood of your employees’ families and the country’s economy.

With 46 years of experience and trusted by 120,000 business owners, YYC CFO Team is ready to help you with cash crisis management solution.

Don't hesitate, manage your cash flow at this critical moment!
In this extraordinary moment, we give you “Panadol” to cure your “Business Trauma” !
The job scopes to be covered in this crisis management solution are:

Action 1. Master your 6-month Cash flow 
- Calculate your cash flow and look for Action Plan to extend the cash flow sustainability period

Action 2. Understand how Government could Assist in your Business :
      A) How stimulus package can be applied to your business
      B) Tax planning, deferment of payment and revision of tax estimate 

Action 3. Stress Test Income Statement and Liquidity 
- How to plan for the worst-case scenario and make adjustment on revenue, cost and cash flow
 
Action 4. Defend Against Revenue Decline
- Take a customer centric view and upgrade product quality
- Build specific revenue mitigation 
- Utilize Pivot Resources onto network to stimulate future growth and beyond

Action 5. Plan Urgent Cost Cuts to Conserve Cash

Action 6. How to Play Offence and Not Defend in current market

Action 7. Align Your Team with Wake-Up Call 
- Align team and strengthen team spirit and productivity
You can obtain these through Cash Crisis Management Solution: 
Ultimate CFO Team
Ryan Pang
【Head of Group Advisory & GBS YYC Advisors, South East Asia】
Career Highlights: 
- Head of Strategic Planning and Governance, Petronas ICT
- Head of Regional Finance, Frost & Sullivan
- Senior Management, Covenant Equity Consulting
- Senior Manager, Deals and Transactions, KPMG

YC Goh
【Director, Advisory YYC Advisors, South East Asia】
Career Highlights:
- VP Head of Finance, Lazada Malaysia
- Finance Director, Schindler Lifts and Elevators Malaysia
- Regional Finance Director, Monier Asia Pacific
- Regional Head of Controlling, Monier Asia Pacific
- Director Head of Finance, YYC Group
KT Mak
【Director, Advisory YYC Advisors, South East Asia】
Career Highlights:
- Head of Finance, Maybank Bhd
- Head of Finance, YTL Group Bhd
- Head of Finance, Ranhill WorleyParsons,
- General Manager, FMCG
Nicole Lau
【Director, Advisory YYC Advisors, South East Asia】
Career Highlights: 
- Finance Manager, Maxis
- Regional Finance Manager SEA, McCain
- Head of Finance, Mundi Pharma
- Regional Finance Controller, Energizer Asia Developing Hub
- Head of Finance, Tesco
Simon
【Director, Advisory YYC Advisors, South East Asia】
Career Highlights:
- Group Financial Controller, Tradingpost Group
- Senior Finance Manager, Seabed Geo-solutions Sdn Bhd
- Senior Finance Manager, Petrominworks Sdn Bhd 
- Finance Manager, Motorimage Sdn Bhd
- Finance and System Manager, Silverbird Group
KL Boon
【Director, Advisory YYC Advisors, South East Asia】
Career Highlights: 
- Managing Regional Headquarters and Hub, YYC Centre of Excellence  
- Global Business Solutions, YYC
- YYC Offshoring and Outsourcing in Singapore, Hong Kong and Australia
YYC Hotline: 019-368 6868
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